Where are you going? Whether it is a new product or entering a new market, the steps taken five years ago might not work today. An assessment of market forces, trends and drivers, players, and future scenarios will allow your company to win in the marketplace of the future.
PROJECT EXAMPLE: Growth Strategy Development
Phlegar & Associates developed the growth strategy for the long-term care division of a Fortune 500 company, conducting a situation assessment, exploring growth opportunities and evaluating strategic fit. Market size analysis and a close examination of the impact on company profitability provided categories for market share expansion. The firm also used scenario planning and concept engineering to detail business opportunities.